Buick & Google - Media & Innovation (Data-Driven Creative)

We partnered with Google on a groundbreaking project to create a data-driven campaign using their new platform. This campaign consisted of over 30 dynamic 15-second pre-roll ads aimed at capturing the attention of in-market shoppers. We played a crucial role in developing the audience strategy, content mapping, and creative concepting for the campaign, which promoted the Regal Sportback, Regal GS, and Regal TourX vehicles. The pre-roll ads effectively showcased the key features and benefits of the Regal nameplates, with the goal of converting shoppers and delivering personalized video messages to specific audience segments.

Leveraging Google Director Mix, we successfully created personalized pre-roll ads at scale, eliminating the need for multiple video campaigns.

Credits: Allan Cozart, Amy Curtis, Annette Warring, Ashleigh Alley, Claudio De Souza, Erica Schimdt, Heather Fellows, Justin Novak, Kevin Osborn, Phillip Gross, Phillip Wrenbeck, Rachel Rodriguez, Tami Miller, Zach DeBord and Sam Russel . More in this link: https://bit.ly/4dczixl