Cadillac Live - Commerce & Media

Cadillac Live represents an evolution of the Fiat Live Store project from 2013. Now in 2018, Cadillac Live introduces new technologies and enhancements, elevating the experience to be more immersive and integrated. It serves both as a personal shopper and an interactive digital showroom, expanding Cadillac's unique luxury-shopping experience to mobile devices and desktops nationwide. Following the success of Live Store and Cadillac Live, General Motors has adopted the LIVE strategy across all its brands, most notably in its recent Electric Vehicle (EV) Brand Strategy.

Credits: Allan Cozart, Amy Curtis, Annette Warring, Ashleigh Alley, Claudio De Souza, Erica Schimdt, Heather Fellows, Justin Novak, Jeff Greenspoon, , Kevin Osborn, Phillip Gross, Phillip Wrenbeck, Rachel Rodriguez, Tami Miller, Tara Macwilliam, Zach DeBord