Fiat Live Store - Media & Digital Transformation

Fiat Live Store changed the way people get information about and interact with cars; it humanizes the purchase-decision process in a unique way.

The project uses technology that connects people to a team of experts specially trained to show Fiat models to prospective customers in real-time.

Credits: Ana Brant, Bertrand Cocallemen, Diego Nicolau de Araujo, Eduardo Battiston, Ernane Melo, Fred Saldanha, Joao Ciaco e Malu Antonio