Microsoft and Billy Corgan - Aeronaut

Billy Corgan wasn't just singing "Aeronaut" in 2017 – he was inviting fans to fly alongside him in a mind-bending VR experience. Isobar, Viacom NEXT, Microsoft, and Google teamed up to craft Project Aeronaut, a music video that wasn't just visuals, it was an interactive trip through Corgan's artistic vision. Captured in Microsoft's studios and brought to life with Google's Tilt Brush, viewers donned VR headsets to explore vibrant, ever-shifting landscapes that danced to the music. This wasn't passive consumption; it was a sensory feast, blurring lines between performer and audience.

Aeronaut's impact soared beyond entertainment. It wasn't just a music video; it was a game-changer. Winning the Cannes Lions Grand Prix in Digital Craft, it cemented Isobar's place as a VR storytelling pioneer and showed the world the transformative power of art and technology. More importantly, it offered fans a glimpse into Corgan's creative soul, a visceral connection to his music that resonated deep within.