Nivea Single Along - Media Innovation & Global Partnership

We all know a person's taste in music reflects their personality. So why not use it to find a partner? Introducing Nivea Singalong, a tool to help you find your perfect match through music.

In an exclusive partnership with Spotify, Nivea uses sophisticated algorithms to match users based on their favorite artists, most listened-to songs, and musical styles. After some likes and dislikes, users can get a match and start a chat right on Singalong, using their shared musical interests as the perfect icebreaker.

Nivea Singalong innovatively combines Spotify data with intelligent matchmaking, making it easier for music lovers to connect and find love.