Mondelēz International - Oreo - Brand Activation, Creative & Social Media

The Oreo Doomsday Vault campaign, launched in 2020, was a creative response to news of a potential asteroid collision. Inspired by Norway's Svalbard Seed Vault, Oreo built its own vault to protect cookies from doomsday scenarios.

Led by Dentsu Creative and 360i, the campaign also involved The Community, Media.Monks, and Carat (Dentsu Media) for digital execution and media planning. The vault, located in Norway, was stocked with Oreos and powdered milk, capturing public attention and reinforcing the brand’s playful identity during a moment of global uncertainty.